Privacy policy

Last updated: August 31, 2025

Our store operates this store and website, including the information, content, features, tools, products, and services, in order to provide you—the customer—with an appropriate shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or otherwise transact through the Services, or when you communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing and using the Services, you confirm that you have read and understood this Privacy Policy regarding the collection, use, and disclosure of your information.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies, relates to, or could reasonably be linked to you or another person. Personal data does not include information collected in a de-identified or anonymized form so that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact details including name, address, billing address, shipping address, phone number, and email address.
  • Financial data including credit/debit card and account numbers, card payment data, financial account data, transaction details, payment method, payment confirmation, and other payment details.
  • Account data including username, password, security questions, preferences, and settings.
  • Transaction data including items you view, add to cart, add to wishlist, purchase, return, exchange, or delete, and your past transactions.
  • Communications with us including the information you include when you contact customer support or open a dispute.
  • Device information including information about your device, browser or connection network, IP address, and other unique identifiers.
  • Usage information including information about how you interact with the Services and when/how you browse or use them.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data.
  • Automatically through the Services including via your device when you use our products or services or visit our websites, and through cookies and similar technologies.
  • From our service providers when we engage them to implement certain technologies and when they collect or process your personal data on our behalf.
  • From our partners or third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

  • Provide, personalize, and improve the Services. We use your personal data to provide the Services; enforce our contract with you; process payments; fulfill orders; remember your preferences and items of interest; send account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalized shopping experience, e.g., with product recommendations related to your purchases. This may include using your personal data to personalize and improve the Services.
  • Marketing and advertising. We use your personal data for marketing and advertising, such as sending you marketing, promotional, and advertising communications by email, text message, or mail, and showing you online ads for products and services within our Services or on other websites, including based on items you previously purchased or added to cart and other activity within the Services.
  • Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against fraudulent, illegal, unsafe, or harmful activity; protect public safety and our Services. By choosing to use the Services and register an account, you are responsible for safeguarding your credentials. We recommend that you do not share your username, password, or other access data with anyone.
  • Communications with you. We use your personal data to provide customer support; respond to you; deliver effective services; and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable laws or respond to valid legal process, including requests from authorities or government agencies; to investigate or participate in testimonies, potential or ongoing lawsuits, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

  • With Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, storage, order fulfillment and shipping).
  • With business and marketing partners to provide you with services and marketing ads. For example, we use Shopify to provide personalized ads with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data for personalized ads and marketing based on your online activity with different merchants and websites.
  • When you ask or authorize us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy; in compliance with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce our terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal data related to your access and use of the Services to provide and improve the Services for you. To provide and improve the Services, the data you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our store, other merchants, and Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for such purposes. For more information about how Shopify uses your personal data and the rights you may have, please refer to Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data here: Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you may need to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, nor for the accuracy, truthfulness, or reliability of the information contained therein. Information you provide in public or semi-public contexts, including on third-party social platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on our or third parties’ use. The inclusion of such links does not imply our endorsement of those platforms or their owners/operators, except as disclosed within the Services.

Children’s data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children below the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with personal data, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as those terms may be defined by applicable law) of personal data of individuals under 16 years of age.

Data security and retention

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, data you transmit to us may not be secure in transit. We recommend that you use only secure channels to send us confidential or sensitive information.

The retention period for personal data depends on several factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights and choices

Depending on where you reside, you may have one or more of the rights listed below with respect to your personal data. These rights are not absolute and may apply only in certain circumstances, and we may deny your request to the extent permitted by law.

  • Right of access/knowledge. You may have the right to request access to your personal data that we hold.
  • Right to deletion. You may have the right to request deletion of your personal data that we hold.
  • Right to correction. You may have the right to request correction of your personal data that we hold.
  • Right to portability. You may have the right to receive a copy of your personal data that we hold and to ask us to transfer it to a third party in certain circumstances and with certain exceptions.
  • Communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you place.

If you reside in the United Kingdom or the European Economic Area, and subject to local legal restrictions and limits, you may exercise the following rights in addition to those above:

  • Object to processing and restrict processing. You may have the right to ask us to stop or restrict processing of personal data for certain purposes.
  • Withdraw consent. Where your consent is required to process your personal data, you have the right to withdraw it. If you withdraw consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and your rights (including data processed by Shopify itself), visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising your rights. Before processing your requests, we may need to verify your identity to the extent permitted by law. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require proof that they have been authorized by you and we may ask you to verify your identity directly. We will respond to your request within the timeframes required by applicable laws.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of supervisory data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on appropriate transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or equivalent agreements issued by the competent UK authorities, unless the data is transferred to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the website, update the “Last updated” date, and provide any notice required by applicable law.

Contact us

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights that apply to you, please email info@rocktunnelstore.com. For purposes of applicable data protection laws, we are the controller of your personal data.